Were Your Customers Shopping Or Consuming This BFCM?

  Here’s a fun fact:A million seconds is 11.5 days. A billion seconds is 31.7 years.I mention that only to help put the holiday weekend shopping numbers into perspective. Cyber Monday this year, consumers in the U.S. spent an estimated $12,700,000,000 on the internet.That’s $3.3B more dollars spent “shopping’” than last year.Or was it? Shopify executives explain…

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Should Your Store Offer Buy Now, Pay Later?

  According to a Cornerstone Advisors study published in Forbes, 7% of all Americans have made a BNPL purchase this year.For context, 7% is not a small amount, BNPL purchases are estimated to represent $24 billion, up from $20 billion in 2019. According to Worldpay’s 2020 Global Payments report, this is the fastest-growing global payment…

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How Etsy Doubled Sellers & GMV in 2020

  Since July I’ve been writing about unsuspecting marketplaces like Wayfair finding success in spite of Amazon’s dominance.The trend has been, a company does one thing really well and leverages the influx of customers that attracts to get more sellers on the platform and accelerate growth.For example, Walmart is the best in the…

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3 Surprising Findings From Sept 2020 Retail Trade Report

October 16th the US Census Bureau put out their Advance Monthly Retail Trade Report of September 2020 data. (lookout for the October data next week)The report is the earliest indicator from the Census Bureau on how things are going.Yes, the sample size is smaller than the more detailed report that comes out a month…

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As a Brand Owner, Should You Worry About an Amazon Monopoly?

Less than a month ago, the U.S. House Judiciary Subcommittee of Antitrust put out a 451-page report titled ‘Investigation Of Competition In Digital Markets’. 83-pages were dedicated to Amazon.Their findings were summarized by saying, “Amazon’s pattern of exploiting sellers, enabled by its market dominance, raises serious competition concerns.” Why should you care? Aside from the…

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One Way Covid Was Bad For Amazon

Full disclosure, this idea is largely based on an article by Gavin Baker.Gavin is an award-winning fund manager, previously returning an average of ~19% net of fees over 8 years on a $17B OTC fund he was managing at Fidelity. Now he is CIO and Managing Partner at his venture capital firm -…

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Do You Plan To Sell Your Amazon Business?

Last week we talked about delaying Prime day and whether this holiday was good for small businesses at all.Early numbers are in and unsurprisingly stats like spend per household and spend per order are both down more than 20%. With that said, even in this uncertain retail climate, there is still an…

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Does Prime Day Help Small Business?

This year Prime Day has of course been delayed from mid-July to span two days this week in October.  While consumers rush to take advantage of limited-time deals many local businesses are hoping people will choose to support them instead.  “If you buy everything from Amazon, Jeff Bezos continues to…

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40% Conversion Rate Bump from AR?

On October 3rd the founder of Shopify tweeted some surprising statistics. https://twitter.com/tobi/status/1312362773435822083 By leveraging 3D/AR capabilities, he reported one of their customers, @Gunner_Kennels had seen a: 40% increase in order conversion rate5% reduction in return rate3% increase in cart conversion rate This is interesting because of a recent Amazon announcement……

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Why Does A Retail Marketplace Want To Own TIkTok?

If you haven’t heard of Tiktok, it’s a Chinese-owned social video-sharing app that launched in 2016 as Musical.ly. In 2017 Bytedance, the current owner of the app purchased Musical.ly for a reported one billion dollars. The reason the name has been making headlines the past few months is because the…

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