One of the perks of looking under the hood of a lot of Amazon businesses is you get insight into what’s trending.Here are three of the most surprising trends that I’ve seen materialize lately.1. Home gardening and more specifically; “propagation stations”.These are essentially planters made from glass tubes filled with…
Chris Bell is the founder of Perch a company that recently raised $123m and has already acquired more than 20 Amazon brands in the last 12 months.His unique background makes him uniquely suited to execute on this Amazon FBA rollup strategy.For context, he spent 6 years working at Bain & Co on more than…
Here are 3 ideas I found most interesting from the 16 listed in the Ecommerce Marketing Guide by Search Engine Journal.1. The Hidden Opportunity for Ecommerce sites in Google Images.According to eMarketer, around three-quarters of U.S. internet users regularly search for visual content prior to making a purchase.This is timely…
You might be surprised to learn that Amazon is not the biggest online retailer in India… It’s Flipkart.With 31.9% of the GMV market in the country that puts them just ahead of Amazon India. BUT In India, only 8% of total retail is done online. When you compare that with the 16% done online…
You might not be surprised to hear that Amazon is the most expensive marketplace to sell on. What might surprise you is by how much. The following is the summary of a year in review post by the owner of Viahart, an online toy store for kids.“If we sell $100 worth of product on our…
#1 - Velasca - “How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry” Velasca is a Milanese startup born in 2013, set out to disrupt the industry of high end footwear by connecting consumers directly to shoemakers. Business lesson: The role of sleek, yet approachable storytelling “Once we…
As we round out 2020, here are three things to think about while planning your sales and marketing roadmap for 2021. 1. How to Leverage Amazon Posts. Walmart and Shopify are arguably Amazon’s biggest competitors, both of whom inked deals with social networks this year. In previous posts, I’ve talked…
On December 19th a 22-year-old Youtuber launched a burger concept in 300 locations across the United States. I only mention this story because I know a lot of people following this newsletter sell food products on Amazon and are always considering new ways to grow their brand. Jimmy spent less…
How long would it take you to learn how to do a handstand? This is a story taken directly from a Jeff Bezos letter to investors in 2018 and it’s some of the best memo writing I’ve ever seen. At the time, Amazon had just been named the #1 place to work…
The following is a summarization of Shopify's first-ever Future of E-commerce Report, find the full report here.1. E-commerce boom fuels record online competitionKey Takeaway:Many new competitors are not equipped to compete on customer experience, a top differentiator online, giving an edge to brands with immersive omnichannel experiencesOr in other words, those with…