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We use a methodology akin to agile software development, rooted in data, and characterized by continuous optimization. Each optimization cycle lasts 3 months and begins with assessing your business goals, establishing key performance metrics, and developing a roadmap for success.
We begin each SOAR Cycle by identifying your business objectives and distinguishing the metrics on which each will be measured and reported. Our team will build a roadmap around each identified goal providing a framework to ensure each is achievable. The three critical inputs to this strategy are an in-depth analysis of historical data, your category insights and experience, and our knowledge of best practices within eCommerce marketing.
Based on the above business objectives, your brand goals, the roadmap, and additional industry research, our team will execute critical outputs, including creative, copy, product listing structural changes, keyword mapping, and bidding protocols. Once implemented, all are continually optimized based on real-time data.
Each SOAR Cycle includes an added advertising plan formulated to help reach your brand’s identified business goals. Driving customers to your brand storefront, increasing product rankings to boost sales, building brand awareness for long-term growth, maximizing the efficiency of existing tactics– and more.
We never consider our job done, however good the metrics look. Your business objectives may change, the marketplace is in flux, and we–of course– continuously raise the bar. We discuss performance metrics during our bi-weekly check-ins, discuss any business updates, and provide a status update on your current SOAR and plan for the next. The end of one SOAR Cycle is simply the beginning of the next.
We are the not-so-secret-weapon.
Our team has partnered with brands of all sizes and industries, at every level in the game, to build an eCommerce strategy that drives new sales. This diversity puts our team in a position to create a custom-tailored approach to fit all your online marketing needs. Whatever your goals are, we’re here to knock them out of the park.
At Aisle3, our relationships with our clients are built entirely on trust and communication. In many cases, we serve as an extension of the internal marketing or executive team. And what makes us stand out? Our prioritization to realtime, direct communication. Need something on a Saturday, or curious about a product listing after business hours– we are always on the job and a quick email away. We lean on our biweekly calls, shared drives and love our extra creative brainstorms to ensure we are on track to accomplish everything we’ve committed to in your SOAR cycle.
I can’t recommend Aisle3 enough. They are the exceedingly rare agency who treats and works on our business like it’s their own. Aisle3 has kept us ahead of the game on Amazon, helping us be among the first in our category and earn and keep the Amazon’s Choice and Best Seller badges, to take advantage of the newest ad formats, and to have the best creative in our both on our product pages and in our Storefront.