Earlier this month the AdAge 2020 Fact Pack was published with data on the 200 leading advertisers in the United States, and while your ad budget might not be in the billions there are still valuable insights. Adage 2020 Fact Pack Takeaway 1 – Amazon is the biggest advertiser in the United States. This might not be […]
Today the headlines read Jeff Bezos’ net worth jumps $13B in a single day. Last week we looked at how big online retail is getting given the accelerated digital adoption because of Coronavirus. I made the argument that DOUBLING the amount of US retail sales done through e-commerce is not only inevitable but likely to happen even […]
In Q2 US GDP dropped an estimated 35.5% (for context in 1932 GDP contracted “only” 12.9%) …meanwhile online retail stocks continue to soar higher. Of course, Amazon has other business units that contribute to revenue growth (AWS, Ads) but it makes you wonder, is it even possible for these companies to live up to these growth expectations? Or […]
It’s no secret Amazon’s third-party seller business has been growing…but you may be surprised at how fast. In a 2018 Investor letter, Jeff Bezos shares data on Gross Merchandise Sales from third-party sellers going from 3-58%. They’ve added over a million (1,029,528) new sellers so far this year alone! For perspective, there are over 140,000 Amazon sellers in […]
As Amazon continues to grow, so does the range of items for sell on the ecommerce giant’s marketplace. This time we’re digging into luxury brands.
Wayfair isn’t new to the world of selling furniture online. But it may just surprise you how Amazon is advancing more into this side of the business.
Interested how you can gain more control over your ACoS. We’re breaking down the one lever that should be able to help.