How To Choose The Right eCommerce Agency For Your Business
Choosing the right eCommerce agency to work with your business is as important as picking the “right partner.” Ideally, you want a partner that’s goals align with yours and two personalities that mesh well together. In my experience, the best client + agency partnerships are the ones that last many, many years– bringing in added value due to the length of partnership and extensive working relationship.
The challenge brands face today is finding the ‘best’ agency that will achieve their business goals and make the working relationship a priority. And if you’re reading this, you’re more than likely on the hunt for an eCommerce marketing agency that can achieve (and hopefully exceed) all your eCommerce business goals.
Following are essential traits to look for before you “get into a relationship” with an agency.
Shared Core Values
Without shared core values, it’s oftentimes difficult for a relationship to succeed. One of the most important aspects, if not the most important aspect, to evaluate when choosing an eCommerce marketing agency is shared core values between the two parties. Core values are the fundamental beliefs of a person or organization. Think about your brand’s core values and what core values and goals you want the agency you’re working with to possess.
There are all types of marketing agencies ranging from small to midsize all the way up to Fortune 500 agencies. The ‘right’ agency comes down to the needs and goals of your business. Are you simply looking for a new agency due to not being satisfied with your current? Selling on Amazon but looking to expand into other Marketplaces? Need an agency that does more than just Amazon Ads? Looking for Creative capabilities or help with your marketplace inventory?
There should be no one-size fits all approach when it comes to what an agency offers you and its other clients. Each client has its own business goals and objectives that should be treated as such. This should ultimately be a deciding factor when choosing an agency; you want an agency that serves as a partner to your brand that is willing to work hard and overtime for your success; not one that puts you in a bucket of rinse and repeat work used on other clients.
Agencies are all branded differently; some brand themselves as a digital or social media specific agency, others as a PR firm or general marketing agency, all offering different services. Others like Aisle3 offer niche services– in this case, eCommerce marketing, and advertising. Now there’s something to be said about working with industry experts in a specific market like eCommerce marketing. You will benefit from working with specialists aware of your particular business needs and services and be able to provide you with the highest level of service. In a market that’s constantly changing, this is a difference-maker for clients and their successes.
Successful Track Record
When choosing an agency, strongly consider one with a proven track record of delivering quality work to its clients, one that’s nimble and innovative– ready to push boundaries. Testimonials and case studies can be a very powerful source of the quality of work an agency provides its clients.
Fun. And Creativeness
Marketing (and eCommerce marketing to get even more specific) is always changing. To anyone that works in the industry, it’s oftentimes one of the best parts of getting to be innovative and creative daily. Working with an agency that values Fun and Creativeness will not only reflect in the work they provide but will trickle into the partnership with you and your team.
At Aisle3, we embrace the ever-evolving world of eCommerce marketplaces. We’re a team of self-starters who all share a passion for data and marketing.
A final thought.
Having a strategic partnership with an agency can make all the difference in success for your business. Whether your in-house team is struggling to keep up with all the work or eCommerce is an area that you are struggling to keep up with, hiring an agency that aligns with your business goals can help you grow to the next level.
Interested in learning more about Aisle3’s work with clients, head over to our Case Studies. Or if you need help growing your eCommerce business, Contact Us Now to speak with one of Aisle3’s advertising experts.