Takeaways From the 2021 SEJ Ecommerce Marketing Guide

Here are 3 ideas I found most interesting from the 16 listed in the Ecommerce Marketing Guide by Search Engine Journal.

1. The Hidden Opportunity for Ecommerce sites in Google Images.

According to eMarketer, around three-quarters of U.S. internet users regularly search for visual content prior to making a purchase.

This is timely because of a partnership between Google and Getty images. They’ve since decided to change the main CTA on any image from view to visit site.

Beyond just using alt tags to show up at the top of search, SEJ recommends leveraging user generated content for product photos and Google Knowledge cards.

2. How to Capture Featured Snippets For eCommerce?

Why target informational keywords when you could focus all your energy on your money-making, bottom-funnel keywords you might ask. Because people research before they buy.

What questions are your customers searching when researching your product?

3. How to Build Links Back to You Store? 

As an ecommerce site, the goal is to drive links and traffic to your product pages, as those are the final step before a customer clicks “add to cart” and completes a purchase.

Here are a few ideas of ways you can encourage people to link back to your site.

A. Offer education around your product. 
B. Have a featured-in section 
C. Give bloggers special offers to promote

These are just a few of the things you should be doing to make sure your products are showing up in the top of search.

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