Turning Our Client Into The #1 Chess Set On Amazon In One SOAR Cycle

Paige Schueth

Manufacturer and curator of fine chess sets and chess-related products, Chess Armory is paving the way for future generations to carry on the legacy of chess.

BEFORE AISLE3

The Netflix Show, ‘The Queen’s Gambit,’ a story about a chess prodigy, has reignited interest in chess and sent chess set sales soaring in 2020. Founded in 2015, Chess Armory has been crafting unique chess sets finding themselves in the craze of ‘The Queen’s Gambit’ era. With the rise and success the top-ranking Netflix show offered the chess industry, Chess Armory wanted to keep the momentum going and scale on Amazon, their best-selling sales channel. To do so, they needed a full-service Amazon partner.

HIDDEN OPPORTUNITY FOR CHESS ARMORY

Evaluate and rebuild Chess Armory’s entire advertising campaign structure, bringing down TACOs and increasing profitability. 

WHAT WE DID

We consulted with the Chess Armory team from the beginning, rebuilding the entire campaign structure to focus on brand strategy segmentation and improved advertising efficiency. Overhauled their existing creative and catalog, pushing live a new Storefront with brand/lifestyle visuals and videos, updated listing images, conducted A/B tests and keyword research, and revised copywriting (titles, bullets, descriptions, keywords). Additionally, we launched Amazon Canada.

IMMEDIATE RESULTS- In one 3-month SOAR Cycle

☑ 51% Increase Top Line Sales

☑ 7.2% Increase ROAS

☑ 9% Increase in CVR

LONG LASTING VALUE

Chess Armory has seen a long-term increase in traffic on their Amazon Storefront and listings. Raising its overall brand awareness and increasing sales, Chess Armory is working towards its vision to pass on chess to future generations.

CLICK TO SEE CHESS ARMORY’S AMAZON STOREFRONT

Paige Schueth

Growth Marketer