Tubby Todd’s Amazon Turnaround

Paige Schueth

The Challenge

Tubby Todd had built an incredibly loyal DTC following but couldn’t translate that momentum into Amazon success. When Aisle3 took over the account in September 2024, the brand was struggling with suppressed listings, inconsistent performance, and a cluttered creative presence. Amazon was underperforming—and it was time to fix that.

The Opportunity

Aisle3 saw a clear path forward: clean up the foundations, optimize performance across our four core pillars, and rebuild Tubby Todd’s Amazon presence to reflect the brand’s premium baby care positioning. With the right strategy, Amazon could become one of the brand’s most valuable growth channels.

WHAT WE DID

Over seven months, Aisle3 fully rebuilt Tubby Todd’s Amazon channel from the ground up:

  • Audited and overhauled the account across Creative & Catalog, Performance Advertising, Fulfillment & Operations, and Strategy & Data
  • Launched Subscribe & Save, driving meaningful gains in retention and repeat purchase rates
  • Rebuilt advertising architecture by intent and lifecycle, including aggressive competitor conquesting campaigns at a 33.97% ACOS
  • Resolved listing suppressions and compliance flags, minimizing downtime and protecting buy box presence
  • Removed knockoff and unauthorized listings in branded search to restore brand trust
  • Redesigned every creative asset, from product pages to A+ and Storefront, to match the brand’s elevated, modern aesthetic
  • Used Amazon Attribution to track the impact of off-platform traffic during key promotional windows
TUBBY TODD STOREFRONT

RESULTS

  • 125.7% increase in monthly revenue
  • 310% increase in total Amazon sales vs. previous agency
  • $10MM+ in gross sales driven through Amazon
  • Subscribe & Save adoption fueled retention
  • 33.97% ACOS on conquesting campaigns
  • Improved listing uptime and brand control

THE TAKEAWAY

Tubby Todd’s turnaround didn’t come from a single hack or campaign. It came from structure, strategy, and relentless execution across every corner of the channel. With Aisle3’s stewardship, Amazon went from a weak spot to a major growth engine—delivering results that matched the brand’s potential.

Paige Schueth

Growth Marketer

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