Saalt’s 98% Revenue Surge: A Channel Rebuilt for Scale

Paige Schueth

The Challenge

When Saalt handed over its Amazon channel to Aisle3 in August 2024, the brand was coming off a stretch of underperformance and needed a full reset. From catalog issues to ad inefficiencies, the channel wasn’t delivering—and Saalt was ready for a more hands-on, strategic partner to unlock its full potential.

The Opportunity

Aisle3 saw an opportunity to build a long-term growth engine by focusing on fundamentals. By optimizing listings, refining ad strategy, and rebuilding operational workflows, we could stabilize the channel and create a repeatable system for consistent, profitable growth.

WHAT WE DID

Over the next seven months, Aisle3 implemented a full-funnel transformation across catalog, creative, advertising, and operations:

  • Refined pricing, bundling, and variation structure to align with shopper behavior and improve conversion
  • Earned Amazon Best Seller badges on two SKUs—twice—through strategic merchandising and velocity-building campaigns
  • Rebuilt PDPs, A+ content, and the Storefront to better reflect brand tone and improve mobile engagement
  • Launched new campaign architecture, segmented by audience and lifecycle stage, and optimized weekly based on performance
  • Drove a 31.8% revenue lift in October 2024 through refreshed creative and campaign rollouts
  • Enabled a 15.2% MoM revenue lift by March 2025 with promo-timed pushes and increased search visibility
  • Instituted rigorous operational workflows including weekly syncs, cohort-based reviews, and dynamic dashboards

RESULTS

  • 98% increase in monthly Amazon revenue
  • 2x Amazon Best Seller badges earned
  • 31.8% revenue lift in October from campaign relaunch
  • 15.2% MoM revenue lift in March from search and promos
  • Stronger catalog, optimized pricing, and better variation setup
  • Fully rebuilt brand experience across PDP, A+, and Storefront

THE TAKEAWAY

What started as a recovery plan became a story of acceleration. By pairing foundational fixes with strategic execution, Aisle3 helped Saalt regain control of its Amazon presence—and built a framework for scale that’s already compounding results.

Paige Schueth

Growth Marketer

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