Ripple Sees 300% Sales Increase On Amazon
Ripple, a leader and innovator in the dairy alternative space, needed a full service partner to clean-up, manage and grow their Amazon channel. Having already successfully scaled their retail business, Amazon was the next opportunity and challenge facing the company. Prior to working with Aisle3, Ripple was only selling a handful of SKUs as a 3P seller.
Aisle3 has become an integral part of our team at Ripple. Their unique SOAR Cycle approach, general level of care and outside-the-box thinking has helped propel us past our sales and profitability goals this year for Amazon. Now we’ve expanded our scope to do the same for Walmart.com
Kyle Watts | Alternative Channels Manager, Ripple Foods
HOW WE DID IT
- Revamped all product listings with new copywriting and listing images
- Created custom A+ content and a multi-page brand storefront
- Overhauled advertising campaign architecture, strategies, and budgets
- Restructured catalog & optimized copy & keyword mapping for SEO
- Built out and managed customer communication and success processes
- Implemented inventory management and demand forecasting processes
Over the course of several SOAR Cycles, Ripple has become one of the top selling dairy alternative brands across Amazon 3P, Amazon Fresh and Walmart.com with dozens of SKUs listed in multiple categories. Sales are up over 300% and advertising efficiency continues to improve month over month.
☑ 335% Increase in Top Line Sales
☑ 544% Increase in Ad Sales
☑ 49% Decrease in ACOS
☑ 96% Increase in ROAS