Positioning Our Client Nodpod for Success On Amazon
Chill More. Stress Less. Sleep Better ™ Harnessing the power of gentle, deep touch pressure, Nodpod’s innovative, strap-free sleep masks apply gentle pressure to help relieve stress and anxiety while promoting a night of deep, restful sleep.
Before our partnership with Nodpod began in 2019, our client managed their Amazon account and all sales in-house. With a massive opportunity to scale, Nodpod was eager to hire an agency to take control of their eCommerce business, allowing the team to put their time and energy back into the brand.
HIDDEN OPPORTUNITY FOR NODPOD
Over the first 2 SOAR Cycle’s with Nodpod, we focused primarily on developing a premium brand on Amazon by shooting and designing all-new creative assets, optimizing product listings, creating a cohesive Amazon Storefront, and launching new advertising campaigns. We quickly realized the demand for the Nodpod eye pillow would continue to flourish, and Nodpod would soon reach an opportunity to expand into the multi-product brand it is today.
WHAT WE DID
We developed and instated a multi-level fulfillment strategy to ensure that Nodpod is always in-stock and available for customers to purchase on Amazon. Primarily utilizing Amazon FBA, we established a backup FBM shipping strategy to keep up with demand.
Modernizing Nodpod’s Amazon Storefront and mobile product pages and Brand Story, rolling out new Amazon features such as Amazon Posts– our world-class creative team continues to bring-to-live Nodpod’s brand on Amazon. Our catalog and advertising teams analyzed their’ now previous’ Amazon campaigns, developing a robust strategy aligning with Amazon’s algorithm that prioritizes both scale and efficiency.
☑ 101% Increase in Sales YOY
☑ 12% Decrease in ACOS
☑ 65% Increase in ROAS
LONG LASTING VALUE
The steady growth of Nodpod’s eCommerce business has been an enormous success, providing them an opportunity to develop a new line of products. As we continue to partner with Nodpod, we can draw on valuable consumer and Amazon insights to continually optimize and refine their Amazon account for even better developments.