Building A Profitable Amazon Channel For Cleancult
Paige Schueth
In one of the fastest-growing industries worldwide, we helped a non-toxic and zero-waste household cleaning company reframe what a top-selling and profitable Amazon brand looks like and set the stage for long-term growth.
BEFORE AISLE3
With a passion for being non-toxic and good for the environment yet tough on grime, we were inspired by Cleancult’s efforts as they redefine what clean household ingredients really are. Cleancult needed to revamp their selling strategy on Amazon to become a breakeven channel and expand multipack unit sales, in addition to educating consumers on their accessible, sustainable, and cost-effective cleaning system.
HIDDEN OPPORTUNITY FOR CLEANCULT
Redefining Cleancult’s Amazon selling and advertising strategy to focus primarily on their high-profit margin items (multipack/3-pack units) so that Cleancult wasn’t losing money on single/1-pack unit sales.
WHAT WE DID
We transitioned Cleancult’s Amazon catalog and advertising strategy to focus primarily on 3-pack units and other high-profit margin items. Over the course of the first SOAR Cycle, we reduced ad spend on 1-pack units to $0, and increased ad spend on 3-pack units. In addition, we turned off the Subscribe and Save discount on 1-pack units (that were previously running) and added a Subscribe and Save discount on 3-pack units to encourage repeat purchases and instill brand loyalty with customers.
IMMEDIATE RESULTS WITHIN 8 WEEKS
☑ 74% total sales account from 3-pack units (previously 58% total sales)
☑ 26% total sales account from 1-pack units (previously 42% total sales)
☑ 63% Increase Top Line Sales
☑ 13% Decrease in ACOS
CLEANCULT’S LONG LASTING VALUE
Cleancult is seeing a long-term increase in traffic to their product listings and Storefront, raising the overall awareness of their sustainable mission and profitability increase. Their catalog structure, Amazon Store, and product listings continue optimization daily as Cleancult grows and expands.
CLICK TO SEE CLEANCULT’S STOREFRONT
Paige Schueth
Growth Marketer
