Black Friday Cyber Monday 2021: 2 Big Takeaways From Our Data
Paige Schueth
Amazon’s Black Friday Cyber Monday shopping events have officially come to a close… for the 2021 season, that is. With deals live as early as October 4, this holiday shopping season has been recorded as one of the biggest and longest in Amazon history.
In its BFCM Recap, Amazon focuses mainly on the incredible savings Amazon shoppers received compared to those shopping at other retailers. And according to a recent study from Profitero, Amazon had the lowest prices, by an average of 14%. Below is a breakdown of some of the ‘better’ Amazon savings during BFCM 2021:
- The LG Gaming Monitor, 27-inch, at 17% less.
- JBL Live 300 Wireless Headphones at 47% less.
- Citizen Eco Drive Men’s watch at 37% less.
- T-Fal deep fryer at 20% less.
- Braun Electric Razor for Men, Series 7, at 38% less.
- Crest 3D Whitestrips, 22 treatments, at 53% less.
And I’m sure you’re wondering what this year’s top-selling categories included. Home, Toys, and Apparel topped the charts; Airpods, REVLON One-Step Hair Dryer, Fire TV stick with Alexa Voice Remote, Echo Dot (3rd Glen), Sengled Smart Light Bulbs, and Beats Studio Buds were the chart-topping best-selling items for Amazon this year.
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We decided to wait a week before analyzing and recapping our clients Black Friday Cyber Monday performances to ensure all the data had been settled and up-to-date. We found two surprising trends that sellers should note as we approach 2022.
1. Amazon Attribution drive additional sales.
Amazon Attribution continues to prove that brands who drive traffic to their Amazon from off-marketing channels like Facebook, Instagram, and Google Ads are winning big. You’re ultimately reaching your target audience on the channels they visit most while increasing your Amazon sales in a shorter period– which Amazon’s algorithm loves.
2. Black Friday Cyber Monday drives sales across all categories.
We saw the positive impact and sales growth for all our clients‘ participating in Black Friday Cyber Monday, many of which do not fall under the electronics category. Brands of all sizes should take advantage of the Holiday shopping events throughout the year to do more than boost sales: increase your product reviews, expand your reach, and much more!
A final thought.
With the world starting to open back up, it was hard to predict just how well Black Friday/Cyber Monday would perform in 2021 compared to 2020– but it sure didn’t disappoint. Many shoppers were able to score deals weeks ahead of the actual days, but some retailers saved their biggest deals for last as expected.
Looking ahead to Black Friday Cyber Monday 2022, sellers will need to effectively strategize the best way to deliver deals to customers well ahead of Q4. Will it be to offer deals starting in October or hold off until the big days?
If you need help growing your Amazon business in 2022, Contact Us Now to speak with one of Aisle3’s advertising experts.
Paige Schueth
Growth Marketer
