With more than 3 million active sellers on the platforms, Amazon and Walmart have become a pay-to-play marketplace. Growing your business requires investing in smart, paid media to generate traffic, build sales momentum, and increase your organic ranking. Our experienced media team can structure and execute strategic media buys that will kickstart the Flywheel and boost sales for your brand.OUR ADVERTISING SERVICES
Amazon’s search engine is unique because of its algorithm, A9, and how it ranks products. Different than Google’s engagement-based algorithm, A9 primarily favors purchase behavior - the more you sell, the higher you’ll rank - text match relevancy, price and availability. Understanding the entire picture is key to making it on the first page of search results, and it’s our job to make sure you do.
Over 80% of clicks come from the first page of search results and 64% are on the first 3 listings, of which most are ads. Those ads are called Sponsored Products and they are effective at generating glance views and increasing sales velocity. However, advertising effectively on Amazon & Walmart hinges on being “retail ready” and having a detailed media strategy, including keyword mapping, bid planning and conquesting.
Sponsored Brand ads are a powerful tool for not only driving incremental sales but also building brand equity and customer loyalty, especially when paired with Sponsored Products. By bidding on relevant keywords for both types of ad placements, you can all but guarantee your products will be viewed and likely purchased, assuming you’ve done your creative optimization homework.
Amazon DSP is a programmatic ad-buying platform that gives your brand reach across Amazon’s network of sites and apps, as well as others, and is effective at driving mid- to upper-funnel engagement. If your goal is to build brand awareness and broaden your customer base, our team can execute targeted, display ad campaigns that will drive consumers further down the funnel.
The Amazon Affiliate Program, or Amazon Associates, and Amazon Onsite are advertising vehicles created to offer your brand expanded reach and awareness. Through our exclusive network of publishing partners, you can gain access to millions of qualified consumers who are actively researching your products on websites and blogs across the Internet.