7 Surprising Facts From The Current State of The Amazon Marketplace
Last May Feedvisor put out their annual state of the Amazon marketplace report and while a lot has happened in the world of e-commerce since then, there are still some interesting takeaways.
- Opportunity in pricing.
Only 36% of sellers are using automatic repricing software but 90% of those sellers reported it being helpful to their business.
- Sellers are looking for help.
58% of sellers agreed they need help managing their Amazon operation which makes sense as 69% reported having 1-2 people managing their account.
- Sellers are listing on multiple marketplaces.
Shockingly over half of Amazon sellers are also listing their products on Ebay and only 13% are focusing their undivided attention on Amazon.
- Amazon sellers are going global.
45% of retailers surveyed are already selling into other countries and a surprising 23% are planning to add new marketplaces this year.
- Sellers are starting to leverage social media.
At least 46% of Amazon sellers surveyed said they are promoting their products via social media and 32% are doing some form of search marketing outside of Amazon.
- Bid optimization software is another opportunity.
Only 32% of sellers are using bid optimization software to optimize their ads.
- One common area for improvement.
More than half of surveyed sellers listed strategic advertising as the area of their business they wanted to improve the most.