2022 Holiday Calendar For Amazon FBA Sellers
Paige Schueth
When it comes to shopping, finding the best deals is an exciting feeling. Consumer behavior has shown over the years that many shoppers wait for a certain season or Holiday to buy their products. From Black Friday Cyber Monday sales to Prime Day and all the holiday sales in-between, it can be challenging to keep track of the next holiday sale your business should be taking advantage of.
See below a breakdown of 2022’s Holidays to help you prepare for another busy and unpredictable year. And while we’re still waiting on some shopping dates to be confirmed (hint hint: Prime Day 2022), this should help kickstart your eCommerce seller’s business this year.
| January | February |
|---|---|
| • January 1: New Year’s Day • January 17: Martin Luther King Jr. Day | • February 1*: Black History Month begins • February 4: Beijing 2022 Winter Olympic begins • February 13: Super Bowl LVI • February 14: Valentine’s Day • February 21: Presidents’ Day |
| March | April |
|---|---|
| • March 8: International Women’s Day • March 17: St. Patrick’s Day • March 20: The First ‘Official’ Day of Spring | • April 1: April Fools’ Day • April 15: Good Friday • April 17: Easter Sunday • April 22: Earth Day |
Prime Day 2022 and the Back-to-school season (August through September)
| May | June |
|---|---|
| • May 5: Cinco Day Mayo • May 8: Mother’s Day • May 30: Memorial Day | • June 1*: Pride Month begins • June 14: Flag Day • June 19: Father’s Day • June 19: Juneteenth • June 21: The First ‘Official’ Day of Summer |
Prime Day Inventory– dates TBD (There’s speculation that Prime Day will move back to June this year BUT it’s very probable that it will stay in June. As a reminder, Prime Day 2021 began June 21 and ended June 22.)
| July | August |
|---|---|
| • July 4: Independence Day | • August 1: Back to school shopping/sales |
| September | October |
|---|---|
| • September 5: Labor Day • September 22: The First ‘Official’ Day of Fall | • October 5: Yom Kippur • October 10: Columbus Day • October 10: Indigenous Day • October 24: Diwali • October 31: Halloween |
Inventory. Inventory. Inventory. To stay in stock during the holiday season, your shipments must arrive at Amazon well in advance of Black Friday and Cyber Monday. Check out Amazon’s Holiday Season Best Practices.
| November | December |
|---|---|
| • November 1* National Native American Heritage Month • November 11: Veterans Day • November 15: Inventory has arrived at US Amazon fulfillment centers. • November 24: Thanksgiving • November 25: Black Friday • November 28: Cyber Monday | • December 17: Super Saturday aka the last Saturday before Christmas • December 18-26: Hanukkah • December 21: The First ‘Official’ Day of Winter • December 24: Christmas Eve • December 25: Christmas • December 31: New Year’s Eve |
More Inventory. Don’t forget to check out recommended replenishment quantity and plan your shipment ahead of time. Check out Amazon’s Holiday Season Best Practices.
Key: * = all month long
Let’s continue the momentum in 2022 and bring in record sales. If you need help growing your business on Amazon, Contact Us Now to speak with one of Aisle3’s advertising experts.
Paige Schueth
Growth Marketer
