2-minute read | Conducting Keyword Research For Your Amazon Business
Keywords are the foundation for Amazon SEO. And while the primary goal of Amazon sellers is to drive traffic to listings and convert shoppers, that behavior doesn’t happen without a well-orchestrated keyword content plan. There’s a lot to dive into regarding keywords, but today we’re keeping it simple breaking down the basics to conducting keyword research.
1. Understand your target audience.
Identifying exactly who is your target audience is an extremely important step to take ahead of starting the keyword research process. You should be able to answer exactly who is buying your product and why.
Things to consider when identifying your target audience:
- Approximate income level
- What drives them to buy
You more than likely already have a good idea of who your target audience is, but if you’re struggling, check out this article with 20 Targeting Questions to Understand Your Target Audience from Indeed.
2. Find your seed keywords.
After nailing down exactly who your target audience is, your next step is identifying seed keywords for your products. Seed keywords are short words or phrases (typically 1-2 words) that accurately define what your product is. It’s recommended that each product have around 4-5 seed keywords.
Things to consider when choosing your seed Amazon keywords:
- Terms directly associated with your product(s)
- Terms used by your audience
- Related search terms
- Competitor keywords
3. Generate additional keywords using tools and other free resources.
Now it’s time to have some fun! Thankfully there’s actually a lot of tools out there to help you with your keyword research. Here’s a couple of our favorite, but definitely don’t limit yourself to only these:
- Amazon Keyword Tool
- Google Keyword Planner
- Helium 10
- Amazon Search Bar Autofill– Start by entering your seed keyword into the search bar and let Amazon generate a series of suggested search terms.
After choosing the appropriate keywords it’s time to get to work. It’s essential that these keywords are included in your product title and description as they both play an important role in increasing your search rankings on Amazon.
DID YOU KNOW: According to the Amazon Advertising Report, 74% of U.S. consumers begin their product searches on Amazon.com.
A final thought.
Performing keyword research for your Amazon business is absolutely necessary if you want your products to rank on top in the product search page. Moreover, having conducting a strong keyword research plan and routinely optimized will help drive and boost people to your listings out-competing with your competitors.
If you need help growing your business on Amazon, Contact Us Now to speak with one of Aisle3’s advertising experts.